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Wandering why re-designed websites is also not fetching us more conversions?

Actionable tips suggested after Usability Test to increase Flight Bookings!

 

SUMMARY

Even after re-designing a website why visitors land on our website, search for flights and then randomly leave without completing the booking — almost on a whim. On an average, more than 70% traffic coming on website leave without completing the purchase process.

All thanks to our UX experts who did usability test to know the reasons and found out solutions to these threatening questions.

BRIEF

A kickoff meeting was held with the Indio team to understand their business requirements and brief from their UX designers to understand the flow of their website.

01.They wanted to understand what actually went wrong and check user-friendliness of the re-designed website.

02. It seemed to them that users were dissatisfied with the flow of booking or steps of ordering or pre-booking process, etc.

CONDUCTING TESTING

The aim of conducting this test was to identify user experience issues and provide recommendations. The website was evaluated through heuristic evaluation and usability testing was conducted in a well equipped, state-of art fancy lab in Delhi. Different kinds of profiles were chosen for testing like travellers, travel desk of corporate and Travel Agents. During test it was found that all three profiles had different kind of problems. For example travel agents found it were difficult to do booking for families or group bookings.

Our State of the art Usability Test Lab.

ANALYSIS

Users feedback were analysed using affinity diagrams and major concern spotted were lengthy marketing funnels, complex search parameters, complicated checkout processes, multiple forms and massive personalization.

 

REPORT CREATION

Detailed reports covering minute feedback and reviews were captured. Analyses were taken into consideration and Lab Testing videos were viewed by UX experts to give accurate feedback. It not only ended here but special recommendations were shared that can be implemented in short & long run.

 

RESULT

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John Deo

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BRANDS WE'VE WORKED WITH

TESTIMONIALS

  • Techved Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.

    Paypal
  • Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.

    Brijesh Menon (Manager - Marketing, Patni Computer Systems Ltd.)
  • We would like to thank Techved Consulting for the hard work, dedication and support demonstrated during the project.

    Samsung Design (Delhi)
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