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UNDERSTANDING BUSINESS REQUIREMENT

Usability Audit to know the reasons and reduce Bounce Rate.

The main focus was to find the flaws and reasons of the website that had a stubbornly high bounce rate. Visitors landed on website, hanged around for a few precious seconds and then exited without visiting another page. Hence we conducted Usability Audit to know the flaws and take corrective measure to improve the website traffic and engagement ratio.

CONDUCTING AUDIT BY UX EXPERT

Usability Audit was conducted by our UX Expert where the entire website was browsed and checked from user perspective. Based on expert’s experience, suggestions and recommendation were put through to make site look more user friendly and intuitive. Boring procedure of filling income tax form online was made simple and easy by reducing number of steps. It was made visually appealing and communication used was simple yet clear to connect better with the audience. Thus, a detailed report covering all user journeys was submitted for implementation.

RESULT

Dwell time on the homepage looking for what to do next was reduced.

 
01 Better conversion online.

Significant uplifts in form submissions increased due to an improved eyepath and content flow that was liked by the users.

02 Time spent onsite.

More visitors drilling down deeper into the site quicker and acting on the calls to action helping increase average time spent on website.

03 Audience centric website.

Wall of text was simplified and content was tweaked as per consumer’s needs and convenience.

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BRANDS WE'VE WORKED WITH

TESTIMONIALS

  • Techved Consulting India Pvt. Ltd. has given the best performance in a tight schedule. We are happy with the result.

    Paypal
  • Techved had helped us at a very critical time, when we undertook a major revamp of our site www.patni.com, their in-depth research with the population of our ecosystem guided us in designing the navigation, content layout and even the creative look and feel.

    Brijesh Menon (Manager - Marketing, Patni Computer Systems Ltd.)
  • We would like to thank Techved Consulting for the hard work, dedication and support demonstrated during the project.

    Samsung Design (Delhi)
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